For small businesses “branding” may seem like a luxury. Branding is just for the big companies, right? Wrong. Oh … so … wrong.

During the NEJC Chamber’s sold-out quarterly luncheon, Kevin Fullerton taught area small business owners how to jumpstart their brands. He covered branding tips that even the smallest businesses can do – most at no outside cost to them.

“Your brand is more than a logo, or a tagline, or your ads,” Fullerton said. “It’s what people think of you, how they remember you, how they FEEL about you. It’s about your place in the community — in their lives”

“Successful branding leads to long-term customers.”