The members of AAF-Baton Rouge were dying to know the behind-the-scenes secrets of judging for the American Advertising Awards. And, as usual, Kevin Fullerton was more than happy to oblige.

They weren’t very happy to hear that judges don’t have time to read everything (especially the copywriters) or that results aren’t taken into consideration (the AAAs are strictly a creative competition). But they were happy to learn there are simples steps that can be taken to improve your odds of winning.

Curious to know how. Check out the video AAF-Baton Rouge live streamed. (Kevin starts at the 17:00 mark.)