The AAF-Des Moines invited Kevin Fullerton to speak at their November luncheon about the behind-the-scenes secrets of ADDY judging.

His talk “Those Judges Are Idiots. We Should’ve Won an ADDY.” covered:

• The truth about judging (3. Not every category has a winner)
• The truth about judges (8. Different judges can deliver very different results)
• How to increase your chances of winning (4. Follow the #$@%ing rules)
• … and more

Want to see the whole talk? Here’s the video.