Our Health Matters, a consumer magazine launched in 2005, needed rebranding. The publisher wanted to change the format, nameplate and overall design.

“Everyone I talked to about redesigning my magazine said I had to talk to Springboard Creative,” said publisher Ruth Ramsey.

Springboard worked with Ramsey to establish a completely different look and visual personality for the magazine. Springboard redesigned the publication, created the media guide and brought in a media consultant while helping Ramsey strategize about content, advertising and distribution.

After designing the first issue as part of the launch of the redesign, day-to-day design was turned back over to the in-house designer. Styleguides, templates and libraries were created to make the transition smooth.

“Everyone I talked to about redesigning my magazine said I had to talk to Springboard Creative.”

Our Health Matters is dedicated to presenting timely and relevant health-related topics to intergenerational audiences throughout the metropolitan Kansas City area.

The redesigned magazine launched September 1.